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New Rigorous Ratings Tools Help Investors and Companies

In the absence of a broad-based consensus on the meaning and measurement of sustainability excellence, ratings organizations, whose business it is to evaluate the extent to which a company meets these undefined standards, are left with multiple choices of how to interpret what, exactly, they are rating, and how to do so. The Global Initiative for Sustainability Ratings, explained in this article, offers an opportunity for credible corporate performance assessment.

Originally published in Ethical Corporation, August 10, 2010,