The dizzying pace of corporate social responsibility (CSR) initiatives continues unabated. For its champions, CSR is moving quickly from a curiosity to the mainstream. For its skeptics, it remains too marginal and too voluntary to make a real difference in business behavior. A decade of proliferating codes, collaboratives, conferences, and courses warrants pause and reflection by both theorists and practitioners alike. What path are we on? And is the path we are on the right one?