In October 2011, Governor Jerry Brown signed Assembly Bill 34, modifying the California Integrated Waste Management Act and establishing a policy goal that “75 percent of solid waste generated be source reduced, recycled, or composted by the year 2020.” Recognizing the significant benefits that an effectively implemented AB 341 holds for waste diversion, ecosystem protection, materials management practices, and economic growth in California, NRDC commissioned Tellus Institute to assess the job creation potential of meeting the 75 percent recycling goal by 2020.