Peter Wells is a Professor of Business and Sustainability at Cardiff University and a Research Fellow at the Tyndall Centre for Climate Change Research. He has vast experience of research into the global automotive industry around which he has developed his academic and theoretic interests in socio-technical transitions, business models, cultures of automobility, and sustainability. Peter is interested in the automotive industry; in how new technologies, new fuels, and new systems of production and consumption can reduce the industry’s climate change impacts; and in approaches more sustainable personal mobility.